Which photography code
Under the official SAC list, portrait photography is 998381, advertising and related photography 998382, event photography and videography 998383, specialty photography such as aerial or underwater work 998384, and restoration and retouching 998385. All are taxed at 18%. A studio that shoots weddings on weekends and catalogues for online sellers on weekdays should keep both codes in its billing software, since the HSN summary in its return is split by code.
Albums and prints are goods
Printed photo albums and photographs are goods under chapter 49, with the rate depending on the item, while the shoot is a service at 18%. If you sell a package where the album is just part of a single price, it is a composite supply and the principal supply, the photography service, decides the rate for the whole. If you price the album separately on the invoice, it takes its own HSN and goods rate. Decide your package structure deliberately; it changes the invoice.
Advances on bookings
Couples pay a booking amount to hold the date. An advance for services attracts GST when received, so issue a receipt voucher with tax on the advance, then show it as adjusted on the final invoice. If the wedding is cancelled and the advance refunded, issue a refund voucher. Studios that keep advances out of the books until the event face tax shortfalls and mismatches in their returns.
Registration and composition
A small studio below ₹20 lakh turnover need not register. Above it, a studio serving mainly families can consider the 6% services composition scheme up to ₹50 lakh, since its clients cannot use input credit anyway. The catch is that composition taxpayers cannot supply services across state lines, which rules out destination weddings in another state.
Equipment hire and second shooters
Many studios hire extra photographers and lenses for big weddings. A registered second shooter will charge you 18%, which you can claim as credit. Bill the client for the full crew as your own service, not as a pass-through.
Commercial shoots for brands
Product, catalogue and fashion shoots for businesses are advertising and related photography under 998382. These clients are almost always registered and want the GST back as input credit, so a studio doing a lot of commercial work gains little from the composition scheme and should stay in the regular scheme. Commercial invoices should list the number of final images or SKUs, the usage rights granted and any model, stylist or location costs the studio has paid and is recharging. Those recharged costs are part of the taxable value at 18% because the studio contracted them, unlike a location fee paid directly by the brand.