One code for organisation
The SAC list places events, exhibitions, conventions and trade show organisation and assistance services at 998596, taxed at 18%. An agency that supplies a full event under one contract is usually making a composite supply where event organisation is the principal supply, so the whole package takes 18% even if it includes some goods such as printed backdrops or gifts. Separate supplies priced and contracted on their own, like a hamper order, take their own rates.
Catering inside an event
Food is the main trap. If the agency itself contracts the caterer and bills the client a single event price, catering is part of the composite event service at 18%. If the client contracts the caterer directly, the caterer bills the client under its own outdoor catering rules. Agencies should decide the structure before quoting, because changing it after the event means credit notes and revised invoices.
Place of supply for events
Services by way of organising an event are generally supplied where the event takes place when the client is unregistered, and at the client's location when the client is registered. A Mumbai company holding a conference in Goa through a Mumbai agency usually gets an invoice with Maharashtra GST, while a family booking a destination wedding gets the tax of the venue's state. Reading the rule correctly decides whether IGST or CGST and SGST is charged.
Advances and cancellations
Event clients pay large advances. GST is due on each advance when received, through a receipt voucher. If the event is cancelled, the agency issues a refund voucher for amounts returned; cancellation charges retained are taxable at 18% as a separate supply of agreeing to tolerate an act or as part of the original service, depending on the contract.
TDS on event contracts
Companies usually deduct TDS under section 194C on event contracts and under 194J on fees for professional artists. The agency should report gross amounts and reconcile TDS certificates against each invoice.
Exhibitions and trade shows
Agencies that run stalls at trade fairs or organise exhibitions also use 998596. Where the agency rents exhibition space from the organiser and builds a stall for a client, the space rent and the stall fabrication are both part of what the agency supplies, and the invoice should show stall size in square metres, the exhibition name and dates, and the fabrication and dismantling charges. For an overseas exhibitor taking space at an Indian fair, the place of supply for services related to an event held in India is generally India, so these are not exports even though the client pays in foreign exchange.