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GST invoice format for an event management company

An event manager's invoice must show whether the company is billing a composite event package or its fee plus vendor costs. Event, exhibition and conference organisation is SAC 998596 at 18%. Where the firm contracts venue, decor, sound and catering in its own name and resells them, they are part of its supply. List the event name, date and venue, and break the package into management fee, production and logistics so the client can check costs against the approved budget and the advances already paid.

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Sample event manager invoice

DescriptionHSN/SACQtyRate (₹)Taxable (₹)GST
Event management fee for annual dealer meet, 10% of production cost9985961 OTH1,20,000.001,20,000.0018%
Stage, lighting and LED wall fabrication and setup9985961 OTH3,50,000.003,50,000.0018%
Sound and AV equipment hire with technicians, one day9985961 OTH90,000.0090,000.0018%
Guest registration desk and hospitality staff, 12 persons99859612 NOS3,000.0036,000.0018%
Anchor and performing artist arrangement9985961 OTH1,50,000.001,50,000.0018%
Taxable value₹7,46,000.00
GST (CGST + SGST, or IGST if inter-state)₹1,34,280.00
Invoice total₹8,80,280.00

Sample prices are illustrative. Check the GST rate for your exact item or service before billing.

Extra fields a event manager invoice needs

Event name, date and venue
Corporate clients hold many events a year. The name, date and venue on each invoice match it to the purchase order and to the venue's own bills.
Budget head
Splitting production, decor, AV, artist fees and logistics mirrors the client's approved budget and makes variances easy to discuss line by line.
Management fee percentage
Many contracts pay the agency a percentage of total event cost. Printing the percentage and base shows the calculation clearly.
Artist and speaker fees
Artists and speakers are often booked through the agency. Separate lines with names or roles help the client track talent cost and TDS.
Advance received
Events run on advances. Showing advances already invoiced and adjusted prevents the client paying GST twice on the same amount.
Location of the event
For events held in a state different from the client's, the place of supply rules decide IGST or CGST plus SGST, so both locations should be visible.

Standard GST invoice fields

Rule 46 of the CGST Rules applies to every tax invoice, including this one:

  • Supplier name, address and GSTIN
  • Consecutive invoice number (max 16 characters, unique for the year)
  • Date of issue
  • Customer name, address and GSTIN (if registered)
  • Place of supply with state name
  • HSN/SAC code per item
  • Description, quantity and unit
  • Taxable value after discounts
  • GST rate and CGST + SGST or IGST amounts
  • Signature or digital signature

Read more: Billing for Service Businesses: Models, GST and Best Practice · Advance Payment Under GST: Receipt Vouchers, Tax and Adjustment · Credit Note Under GST: When, How and By When to Issue It · TDS on Invoices: How Section 393 Changes Billing from April 2026

GST rules that matter for a event manager

One code for organisation

The SAC list places events, exhibitions, conventions and trade show organisation and assistance services at 998596, taxed at 18%. An agency that supplies a full event under one contract is usually making a composite supply where event organisation is the principal supply, so the whole package takes 18% even if it includes some goods such as printed backdrops or gifts. Separate supplies priced and contracted on their own, like a hamper order, take their own rates.

Catering inside an event

Food is the main trap. If the agency itself contracts the caterer and bills the client a single event price, catering is part of the composite event service at 18%. If the client contracts the caterer directly, the caterer bills the client under its own outdoor catering rules. Agencies should decide the structure before quoting, because changing it after the event means credit notes and revised invoices.

Place of supply for events

Services by way of organising an event are generally supplied where the event takes place when the client is unregistered, and at the client's location when the client is registered. A Mumbai company holding a conference in Goa through a Mumbai agency usually gets an invoice with Maharashtra GST, while a family booking a destination wedding gets the tax of the venue's state. Reading the rule correctly decides whether IGST or CGST and SGST is charged.

Advances and cancellations

Event clients pay large advances. GST is due on each advance when received, through a receipt voucher. If the event is cancelled, the agency issues a refund voucher for amounts returned; cancellation charges retained are taxable at 18% as a separate supply of agreeing to tolerate an act or as part of the original service, depending on the contract.

TDS on event contracts

Companies usually deduct TDS under section 194C on event contracts and under 194J on fees for professional artists. The agency should report gross amounts and reconcile TDS certificates against each invoice.

Exhibitions and trade shows

Agencies that run stalls at trade fairs or organise exhibitions also use 998596. Where the agency rents exhibition space from the organiser and builds a stall for a client, the space rent and the stall fabrication are both part of what the agency supplies, and the invoice should show stall size in square metres, the exhibition name and dates, and the fabrication and dismantling charges. For an overseas exhibitor taking space at an Indian fair, the place of supply for services related to an event held in India is generally India, so these are not exports even though the client pays in foreign exchange.

Common billing mistakes

  • Billing catering inside the package at a restaurant rate when the agency contracted it and the composite event service is at 18%.
  • Charging IGST on a local event because the client's head office is in another state, without checking the place of supply rule.
  • Collecting advances without receipt vouchers, then paying the whole GST in the month of the event.
  • Combining all vendor costs in one lump sum, so the client cannot check them against the approved budget.

Event Manager GST invoice: FAQ

What is the GST rate for event management?

Event, exhibition and conference organisation services under SAC 998596 are taxed at 18%.

Is GST charged on the full package or only on the fee?

When the agency contracts vendors in its own name and sells a package, GST applies on the full package value. Only true pure-agent payments made in the client's name are excluded.

How are cancellation charges taxed?

Amounts retained on cancellation are generally treated as consideration for a service and are taxable at 18%. Issue an invoice for the retained portion.

Which state's GST applies for an out-of-state event?

For a registered business client, the place of supply is usually the client's location. For an unregistered client it is where the event is held.

Sources: PIB — Recommendations of the 56th GST Council (Annexure III, services rate changes) · GSTN — Official HSN/SAC master list (SAC_MSTR sheet) · GST Council — Notification 11/2017-CT(Rate), services rates (consolidated)

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